三商美邦發表企業歌曲       

 

 

 

三商美邦發表企業歌曲
 

記者謝奇璋/台北報導

以創新行銷著稱的三商美邦人壽,日前發表與名歌手辛曉琪合作推出企業歌曲「承諾(The Promise)」。現場並致贈辛曉琪三商美邦人壽吉祥物「三商波比」玩偶,英文名稱BOBY(台語發音「保佑」),給予辛曉琪最誠摯的祝福。

三商美邦人壽行執行副總經理張財源表示,由蕭人鳳作曲,蕭人鳳、季聲珊作詞的三商美邦人壽企業歌曲「承諾(The Promise)」,以「一句承諾.一生的朋友」為主軸,道盡企業與客戶的終身約定,歌詞意境裡,三商美邦人壽化身為客戶的摯友,客戶的託付永遠是公司心上的烙印,三商美邦人壽願與客戶肩併肩,一起承擔生命中的風風雨雨。

【2006-05-29/工商時報】

 

 

承諾 The Promise~
三商美邦人壽邀辛曉琪演唱新企業歌

 

三商美邦人壽與辛曉琪小姐合作推出企業歌曲「承諾(The Promise)」,並贊助6/30、7/1「辛曉琪The Promise承諾演唱會∼一句承諾.一生的朋友」,三商美邦人壽將壽險業帶入充滿創意的音樂元素,讓喜歡音樂的年輕族群,在參與活動本身,增加對三商美邦人壽的品牌記憶與認同。

三商美邦人壽行銷長張執行副總經理,並於辛曉琪小姐記者會上致贈三商美邦人壽吉祥物「三商波比」玩偶,英文名稱BOBY,台語發音「保佑」,這是三商美邦人壽給予辛曉琪小姐最誠摯的祝福,由於辛小姐將歌迷視為一生最在乎的朋友,她的承諾就是舉辦一場演唱會,以歌聲來回饋歌迷,這與三商美邦人壽一路走來,與業務人員、客戶間信守承諾的企業精神一致,因此開啟合作的契機。

【2006-05-29/蘋果日報】

 

 

三商美邦企業歌曲歌手辛曉琪唱承諾

 

北項家麟/ 台北訊

商美邦人壽與知名歌手辛曉琪合作推出企業歌曲「承諾(The Promise)」,並贊助6月30日、7月1日「辛曉琪The Promise承諾演唱會∼一句承諾.一生的朋友」。

三商美邦人壽另類的行銷模式,將壽險業帶入充滿創意的音樂元素,讓喜歡音樂的族群,在參與活動本身,增加對三商美邦人壽的品牌記憶與認同,並以流行音樂包裝企業歌曲,由流行歌手辛曉琪加以詮釋,供社會大眾傳唱,提高市場喜好度,並收到長期宣傳的效果。

三商美邦人壽表示,辛曉琪將歌迷視為一生最在乎的朋友,她的承諾就是舉辦一場演唱會,以歌聲來回饋歌迷,這與三商美邦人壽一路走來,與業務人員、客戶間信守承諾的企業精神一致,因此開啟合作的契機。 該歌詞意涵亦可擴及到公司同仁共同打拼,業務主管與業務員的心靈對話,歌曲意境具有凝聚公司同仁向心力的力量。

【2006-06-01/經濟日報】

 

MassMutual Mercuries Life, besides being the sponsor of Winnie Hsin's "The Promise" concert in Taipei, has also officially announced Winnie's latest track "The Promise“ as the company's corporate song. 

MassMutual has decided to engage the element of music as part of its creative marketing strategy to improve brand recall and identification.  And, Winnie has been specially appointed to sing its corporate song.  Through pop music, MassMutual hopes that this corporate song will become popular tune amongst the mass thus achieving long-term marketing objectives.

This song called "The Promise" written by Sandy Chi/ Sunya Xiao and composed by Sunya Xiao, is themed around MassMutual's corporate statement of "A Promise. A life-long Friend" 

Winnie treats her fans as her lifelong treasured friends and keeps her "promise" to them to hold a solo ticketed concert.  In the same spirit, MassMutual steadfastly upholds its promise to its agents and clients.  The lyrics of this corporate song also relates well to the close relationship the company maintains with its agents and this song will reinforce this close bond.

At the press conference announcing "The Promise" concert, Senior Management of MassMutual specially presented to Winnie is corporate doll "Boby".  Boby, in Taiwanese local language, rhymes with "Blessing".  Boby is specially presented to Winnie and it signifies MassMutual's most sincere blessing for the concert.    

 

 

曉音琪緣  http://www.winniehsin.net